Organization
Industry
Scope
Public Health · Education ·
Transportation Safety · Non-profit
Safe Routes to School ·
Michigan Fitness Foundation
Animation · Campaign Design ·
Digital Toolkits · Event Promotion
Bright, flexible campaign graphics created to help schools
and communities make active travel feel safe, welcoming, and fun.
The Challenge
Walk & Roll to School Day and Bike & Roll to School Day rely on schools and local partners to bring each celebration to life. The campaigns needed to capture students’ attention, communicate clearly with adults, and give communities adaptable materials they could use to promote their own events.
The Approach
I developed an upbeat visual direction centered on movement, participation, and the joy of traveling together. Friendly illustration, bold color, and easy-to-scan messaging make the campaigns feel energetic and inclusive while keeping safety and active transportation at the center of the story.
The System in Practice
Walk & Roll to School Day 2024
Printed Postcards
Walk & Roll to School Day 2025
Printed Postcards
Walk & Roll to School Day 2024
Animated Graphic for Socials
Walk & Roll to School Day 2025
Animated Graphic for Socials
The Impact
The campaigns give schools and partners an accessible set of tools for building awareness and excitement around active travel. By making the materials easy to recognize, share, and use, the system supports more consistent promotion while helping students and families see walking and rolling as a positive community experience.