Client
Industry
Scope
Events · Running ·
Community
Bayshore Marathon ·
Traverse City Track Club
Visual Identity · Event Branding ·
Apparel · Race Collateral
A refreshed race identity inspired by movement, place,
and the energy of one of northern Michigan’s signature running events.
The Challenge
Bayshore Marathon is a well-established event with strong recognition among runners and the
Traverse City community. The identity needed to honor that history while creating a cleaner, more flexible look that could represent the full race experience across multiple distances, audiences, and applications.
The Approach
I drew inspiration from the course’s movement along Grand Traverse Bay and the natural character of northern Michigan. The creative direction combines a sense of momentum with simple, recognizable visual cues, resulting in an identity that feels active, confident, and connected to place.
The System
Master Logo
Color Palette
Marathon Logo
Kids Marathon Logo
Half Marathon Logo
10K Logo
40th Anniversary Marathon Logo
40th Anniversary Half Marathon Logo
40th Anniversary 10K Logo
In Practice
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T-shirt
Long Sleeve
The Impact
The refreshed identity gives Bayshore Marathon a more unified and contemporary presence while preserving the character participants already know. It creates a stronger visual experience for runners, volunteers, partners, and spectators—and a practical foundation the event can continue to build on.